PART I – GLOBAL CLAUSES 

1 Scope and Contracting Entity 

1.1 These Terms and Conditions (“Terms”) govern the sale and supply of BRITA x LARQ smart bottles, accessories, filter cartridges, and the use of the accompanying BRITA x LARQ Companion App (“App”) (collectively, “Products and Services”) by: 

BRITA SE, Heinz-Hankammer-Str. 1, 65232 Taunusstein, Germany 

Registered in the Commercial Register of the District Court of Wiesbaden under HRB 22927 VAT ID: DE 113867930 

Managing Directors: Markus Hankammer, Dr. Rüdiger Kraege, Stefan Jonitz Email: service@brita.net | Phone: +49 6128 746 0 

1.2 These Terms apply to all orders placed by consumers (natural persons acting primarily for purposes outside their trade, business or profession) and by business customers through our online shop(s), the App, or authorised retail channels. The applicable Country Annex (Parts II–V) forms an integral part of these Terms and takes precedence in the event of any conflict with Part I for consumers residing in the relevant country. 

1.3 The Products include IoT-enabled smart bottles with UV-C purification, Bluetooth Low Energy (BLE) connectivity, and an App that may track hydration data, body metrics and synchronise with Apple Health (HealthKit) or Google Health Connect. The Products are not medical devices and do not diagnose, treat, cure or prevent any disease. Hydration recommendations generated by the App are for general wellness information only. 

1.4 BRITA SE operates the BRITA x LARQ product range in collaboration with LARQ Inc., 185 Clara Street, Suite 100, San Francisco, CA 94107, USA (“LARQ”). BRITA SE is the contracting party for all purchases made through BRITA online channels. LARQ’s terms apply separately to purchases made directly from LARQ. 

1.5 By placing an order or downloading/using the App, you confirm that you are at least 16 years of age (or the age of majority in your country, if higher) and have the legal capacity to enter into a binding contract. 

1.6 These Terms may be updated from time to time. The version in effect at the time of your order or App download applies to your transaction. Material changes will be communicated via our website, the App or email. Subject to any longer notice periods required by applicable local law (see the applicable Country Annex). 

2 Contract Formation 

2.1 The presentation of Products in our online shop and the App constitutes an invitation to treat (invitatio ad offerendum), not a binding offer. By placing an order, you submit a binding offer to purchase the selected Products. 

2.2 We will confirm receipt of your order by automated email (“Order Confirmation”). This Order Confirmation does not constitute acceptance of your offer. The contract is concluded when we dispatch the Products to you and confirm dispatch by separate email (“Dispatch Confirmation”). For the purposes of calculating any withdrawal or cooling-off period under applicable local law, the relevant date is the date on which you (or a third party designated by you) receive the Products, regardless of when the contract is formally concluded. 

2.3 Before placing a binding order, you will be shown a final order summary (confirmation screen) displaying: the Products selected, quantities, total price including all applicable taxes and shipping costs, payment method, estimated delivery date, and return/cancellation conditions. You must affirmatively confirm your order by clicking the designated button. 

APPLIES TO JAPAN: This confirmation screen fulfils the requirements of Art. 12-6 of the Act on Specified Commercial Transactions (ASCT). The button is labelled in Japanese to indicate a payment obligation (支払い義務が発生します). 

2.4 The contract text (consisting of your order, these Terms including the applicable Country Annex, and the Dispatch Confirmation) will be sent to you by email and stored in our systems. You may access your order history through your customer account. 

3 Prices and Payment 

3.1 All prices displayed in our online shop are total prices inclusive of all applicable taxes (VAT, GST, Consumption Tax, Business Tax or equivalent) and are denominated in the local currency of the country to which we ship. 

APPLIES TO AUSTRALIA: Prices are in Australian Dollars (AUD) and include 10% Goods and Services Tax (GST) in compliance with s 48 ACL (single price display). BRITA SE is registered for simplified GST under the Low Value Imported Goods regime. 

APPLIES TO JAPAN: Prices are in Japanese Yen (JPY) and include 10% Consumption Tax (消費税) in compliance with the Total Price Display Obligation (総額表示義務) since 1 April 2021. 

APPLIES TO SOUTH KOREA: Prices are in Korean Won (KRW) and include 10% Value Added Tax (VAT). 

APPLIES TO TAIWAN: Prices are in New Taiwan Dollars (NTD) and include 5% Business Tax (營業 

稅). 

3.2 Shipping costs are not included in the product price and will be displayed separately before you confirm your order. You will see the total amount payable (product price + shipping) on the final confirmation screen. 

3.3 We accept the payment methods displayed at checkout. Full payment card numbers are processed exclusively by our payment service provider and are not stored by us. 

3.4 BRITA reserves the right to change prices at any time. The price applicable to your order is the price displayed at the time you submit your order. 

4 Delivery 

4.1 We will deliver Products to the delivery address specified at the time of order. We ship to the countries listed on our website. Delivery is subject to product availability. 

4.2 Estimated delivery times are indicated at checkout and in the Dispatch Confirmation. While we make reasonable efforts to meet stated delivery times, these are estimates only and are not guaranteed. 

4.3 Risk of loss or damage passes to you upon delivery (or attempted delivery) at the specified delivery address. For the avoidance of doubt, the withdrawal/cooling-off period under applicable local law begins only when you actually receive the Products, not upon attempted delivery. 

4.4 Upon delivery, please inspect the Products and check that they match your order. If any Product is faulty, damaged, missing, incorrect or does not match its description, please contact our customer service team promptly. 

5 Right of Withdrawal / Cooling-Off 

5.1 EU Withdrawal Right (for EU/EEA customers): If you are a consumer in the EU/EEA, you have the right to withdraw from the contract within 14 days of receipt of the Products without giving any reason, in accordance with Sections 355, 356 BGB (German Civil Code) and the EU Consumer Rights Directive 2011/83/EU. Details of the withdrawal procedure and the model withdrawal form are set out in the Terms & Conditions of BRITA SE, available at https://www.brita.de/geschaeftsbedingungen. 

APPLIES TO AUSTRALIA: Australia does not have a statutory cooling-off period for online purchases. However, the Consumer Guarantees under the Australian Consumer Law (ACL, ss 51– 62) provide comprehensive rights if a Product is faulty, not of acceptable quality, does not match its description, or is not fit for purpose. See Part II for details. 

APPLIES TO JAPAN: Japan does not have a statutory cooling-off period for mail-order sales (ASCT). 

However, if no return policy (返品特約) is published on our website, a default 8-day return right applies from receipt of the Products (ASCT Art. 15-3). Our return policy is set out in Part III. 

APPLIES TO SOUTH KOREA: You have a mandatory 7-day unconditional right of withdrawal from the date of receipt of the Products (E-Commerce Act Art. 17(1)). This right may be extended up to 3 months if we fail to provide adequate notice. This right cannot be waived by contract. See Part IV for details and limited exceptions. 

APPLIES TO TAIWAN: You have a mandatory 7-day unconditional right of withdrawal from the date of receipt of the Products (CPA Art. 19). You need not give any reason and bear no costs (including return shipping). This right cannot be waived by contract. See Part V for details. 

6 Warranty and Consumer Guarantees 

6.1 BRITA warrants that Products are free from defects in material and workmanship for a period of two (2) years from the date of delivery (commercial warranty). This warranty does not cover normal wear and tear, consumable parts (e.g. filter cartridges, UV-C LED lifespan), or damage resulting from misuse, unauthorised modification or failure to follow operating instructions. 

6.2 This commercial warranty is in addition to, and does not replace, exclude, restrict or modify any statutory rights you may have under the applicable law of your country of residence. 

APPLIES TO AUSTRALIA: Our Products come with guarantees that cannot be excluded under the Australian Consumer Law (ACL). You are entitled to a replacement or refund for a major failure and compensation for any other reasonably foreseeable loss or damage. You are also entitled to have the Products repaired or replaced if the Products fail to be of acceptable quality and the failure does not amount to a major failure. The Consumer Guarantees apply for the reasonable expected life of the Product, which may extend beyond the 2-year commercial warranty period. See Part II, Clause 8. 

APPLIES TO JAPAN: Under the Civil Code (Art. 562–564), you have the right to claim repair, replacement, price reduction or contract rescission for any non-conformity with the contract. The limitation period is 5 years from the date on which you become aware of the non-conformity, subject to an absolute limit of 10 years from delivery (Civil Code Art. 166). 

APPLIES TO SOUTH KOREA: Under the Civil Code (Art. 580–582), the limitation period for defect claims is 6 months from discovery. In addition, the 7-day withdrawal right under the E-Commerce Act operates independently of defect-based claims. 

APPLIES TO TAIWAN: Under the Civil Code (Art. 354–365), defects must be notified within 6 months of delivery (Civil Code Art. 365); the general limitation period for claims is 15 years (Civil Code Art. 

125). CPA Art. 7 imposes strict liability on the manufacturer/importer for safety defects. 

7 Limitation of Liability 

7.1 BRITA shall be liable without limitation for damages arising from: 

• intentional misconduct (Vorsatz) or gross negligence (grobe Fahrlässigkeit) by BRITA, its legal representatives or vicarious agents; 

• injury to life, body or health; 

• liability under applicable product liability legislation; 

• liability under any express warranty or guarantee assumed by BRITA; 

• any other mandatory statutory liability that cannot be excluded or limited by contract. 

7.2 For breaches of material contractual obligations (Kardinalpflichten) caused by ordinary negligence, BRITA’s liability is limited to the typically foreseeable damages at the time of contract formation (i.e. obligations whose fulfilment is essential to the proper performance of the contract and on which you may reasonably rely). 

7.3 Subject to Clauses 7.1 and 7.2, BRITA shall not be liable for indirect, incidental, special or consequential damages, including but not limited to loss of profit, loss of data, loss of revenue, loss of anticipated savings, or loss of goodwill. 

7.4 CRITICAL CONSUMER PROTECTION NOTICE: Nothing in these Terms excludes, restricts or modifies any right or remedy, or any guarantee, warranty or other term or condition, implied or imposed by mandatory law applicable in your country of residence that cannot be lawfully excluded or limited. If any provision of these Terms is void or unenforceable under such mandatory law, it shall be severed to the extent of the invalidity only. 

APPLIES TO AUSTRALIA: If you are a consumer under the Australian Consumer Law, the limitations in Clauses 7.2 and 7.3 do not apply to the extent that they exclude or limit the Consumer Guarantees (ACL ss 51–62). For Products ordinarily acquired for personal, domestic or household use, BRITA’s liability cannot be limited under s 64/64A ACL. Liability under Part 3-5 ACL (product safety defects) cannot be excluded (s 150 ACL). See Part II. 

APPLIES TO JAPAN: Liability exclusions for intentional misconduct and gross negligence are void under Consumer Contract Act Art. 8. Partial exclusions must expressly carve out intent and gross negligence. BRITA’s liability under the Product Liability Act (製造物責任法) cannot be excluded. 

APPLIES TO SOUTH KOREA: Liability exclusions for intentional misconduct and gross negligence are void under TCA Art. 7. BRITA’s liability under the Product Liability Act cannot be excluded. Punitive damages up to 3x may apply (PLA Art. 3(2)). Criminal liability under the Serious Accidents Punishment Act (SAPA) applies separately. 

APPLIES TO TAIWAN: Liability limitation clauses in standard form contracts are void under CPA Art. 10-1. BRITA’s liability under CPA Art. 7/9 (strict product liability) and Civil Code Art. 191-1 cannot be excluded. Punitive damages up to 5x may apply (CPA Art. 51). 

8 Product Safety, IoT Security and Medical Device Disclaimer 

8.1 The BRITA x LARQ smart bottle contains a UV-C LED purification system and a Bluetooth Low Energy (BLE) module. The UV-C function is designed to operate safely within the sealed bottle chamber. Do not attempt to expose your eyes or skin directly to the UV-C light. Follow all operating instructions. 

8.2 The Products and the App are NOT medical devices. They do not diagnose, treat, cure or prevent any disease. Hydration recommendations are generated algorithmically based on user-entered profile data and are for general wellness information only. Always consult a healthcare professional for medical advice. 

APPLIES TO AUSTRALIA: The BRITA x LARQ smart bottle complies with the Cyber Security (Security Standards for Smart Devices) Rules 2025 (Cth), in force since 4 March 2026, which require compliance with ETSI EN 303 645 Clauses 5.1–5.3. Mandatory product safety reporting obligations under ss 131–132 ACL apply. 

APPLIES TO JAPAN: The Bluetooth module carries the required Giteki Mark (技適マーク) certifying compliance with the Radio Act. Where applicable, the UV-C/battery components comply with the Electrical Appliance and Material Safety Act (PSE). 

APPLIES TO SOUTH KOREA: The Bluetooth module carries the required KC Mark (KC 인증마크) certifying compliance with the Radio Waves Act. Product safety compliance is maintained in accordance with the Framework Act on Product Safety (FAPS). BRITA’s Korea-based Representative has been appointed under the E-Commerce Act 2024 amendment: [Angelo Di Fraia, 10F Central Park Tower, 17 Seobinggo-ro, Yongsan-gu, 04387 Seoul, Korea, ADiFraia@brita.net]. 

APPLIES TO TAIWAN: The Bluetooth module carries the required NCC Type Approval (電信管制射頻器材型式認證合格標籤) and BSMI Mark (商品檢驗標識) where applicable. 

9 Data Protection 

9.1 We process your personal data in accordance with the Privacy Policy applicable to your country of residence, which forms an integral part of the contractual relationship. The applicable Privacy Policy is the version published on the BRITA website serving your country. 

9.2 The App may collect health and hydration data (daily water intake, hydration goals, weight, activity level) and synchronise with Apple Health / Google Health Connect. Such data may constitute sensitive personal information under applicable law and requires your separate, express consent. You may withdraw consent at any time via the App settings. 

9.3 Personal data may be transferred to and processed in the European Union (Microsoft Azure, West Europe – Amsterdam) and the United States (LARQ Inc., Google LLC, OneSignal Inc., Datadog Inc.). Details of cross-border transfers and safeguards are set out in our Privacy Policy. 

9.4 Country-specific Privacy Policies are available here: 

• EU/EEA/Global: brita.de/datenschutzbestimmungen 

• AUSTRALIA: brita.com.au/privacy-policy 

• JAPAN: brita.co.jp/プライバシーポリシー 

• SOUTH KOREA: brita.kr/privacy-policy 

• TAIWAN: brita.tw/privacy-policy

10 Intellectual Property 

10.1 All intellectual property rights in the Products, the App, the website, and all related content (including but not limited to text, graphics, logos, software, firmware, data compilations and design) are owned by BRITA SE, LARQ Inc. or their licensors. 

10.2 By using the App, you are granted a limited, non-exclusive, non-transferable, revocable licence to use the App for personal, non-commercial purposes in connection with the Products. You may not reverse-engineer, decompile, disassemble, modify or create derivative works based on the App. 

10.3 The App may contain open-source software components. The list of open-source components and their licence terms are available within the App. To the extent any open-source licence terms conflict with these Terms, the open-source terms prevail for the relevant component. 

11 Force Majeure 

11.1 Neither party shall be liable for any delay or failure to perform its obligations under these Terms if such delay or failure is caused by circumstances beyond its reasonable control, including but not limited to: acts of God, epidemics, pandemics, war, terrorism, civil unrest, government actions, strikes, lockouts, fire, flood, earthquake, power failure, internet or telecommunications failure, or supply chain disruption. 

11.2 The affected party shall notify the other party promptly and take reasonable steps to mitigate the impact. If the force majeure event continues for more than 90 days, either party may terminate the affected order. 

12 Governing Law, Jurisdiction and Dispute Resolution 

12.1 These Terms are governed by the laws of the Federal Republic of Germany, excluding the United Nations Convention on Contracts for the International Sale of Goods (CISG) and excluding German conflict-of-laws rules, except to the extent that mandatory consumer protection laws of your country of residence provide you with more favourable protection, in which case such mandatory provisions shall apply in addition. 

12.2 For consumers: you may bring proceedings either in the courts of your country of residence or in the competent courts of Wiesbaden, Germany. BRITA may bring proceedings against you only in the courts of your country of residence. 

12.3 For business customers: the exclusive place of jurisdiction is Wiesbaden, Germany. 

12.4 For consumers in the EU/EEA: The European Commission provides an Online Dispute Resolution platform at ec.europa.eu/odr. This platform is not available to consumers outside the EU/EEA. We are not obliged to participate in dispute resolution proceedings before a consumer arbitration board, but may choose to do so on a case-by-case basis. 

APPLIES TO AUSTRALIA: Notwithstanding Clause 12.1, the Australian Consumer Law and any other mandatory Australian laws applicable to you as a consumer cannot be excluded by choice of law. Australian consumers may bring proceedings in any Australian court or tribunal with jurisdiction. An exclusive foreign jurisdiction clause against Australian consumers is not enforceable and may constitute an unfair contract term (UCT). 

APPLIES TO JAPAN: Notwithstanding Clause 12.1, Japanese consumers may invoke mandatory Japanese consumer protection laws (Consumer Contract Act, ASCT, Product Liability Act) pursuant to Tsusokuho Art. 11. Exclusive foreign jurisdiction clauses against Japanese consumers are void under Code of Civil Procedure Art. 3-7(5). Japanese consumers may bring proceedings before the Tokyo District Court or any court of competent jurisdiction at their domicile. 

APPLIES TO SOUTH KOREA: Notwithstanding Clause 12.1, Korean consumers may invoke mandatory Korean consumer protection laws (E-Commerce Act, TCA, PIPA, Product Liability Act) pursuant to Act on Private International Law Art. 47. Exclusive foreign jurisdiction clauses against Korean consumers are void under TCA Art. 14. Korean consumers may bring proceedings in any Korean court with jurisdiction. Pre-dispute arbitration clauses are unenforceable against Korean consumers. 

APPLIES TO TAIWAN: Notwithstanding Clause 12.1, Taiwanese consumers may invoke mandatory Taiwanese consumer protection laws (CPA, PDPA, Fair Trade Act) as internationally mandatory norms. Exclusive foreign jurisdiction clauses against Taiwanese consumers are void under CPA Art. 47 and the MOEA Mandatory Provisions. Taiwanese consumers may bring proceedings at their domicile court (CPA Art. 47). Note: German court judgments may not be enforceable in Taiwan due to the absence of reciprocal enforcement treaties. 

13 Miscellaneous 

13.1 Severability: If any provision of these Terms is found to be invalid or unenforceable, such provision shall be severed to the minimum extent necessary, and the remaining provisions shall continue in full force and effect. 

13.2 Entire Agreement: These Terms (including the applicable Country Annex and Privacy Policy) constitute the entire agreement between you and BRITA regarding the purchase and use of the Products and Services, superseding all prior representations and agreements. 

13.3 Assignment: BRITA may assign its rights and obligations under these Terms to any BRITA Group company. You may not assign your rights or obligations without our prior written consent. 

13.4 No Waiver: Any failure by BRITA to enforce any right under these Terms shall not constitute a waiver of that right. 

13.5 Language: These Terms are published in English and in the local languages of each Country Annex. In the event of any discrepancy between language versions, the local-language version shall prevail for the legal relationship with consumers in that country. 

14 Customer Service 

EU/DE: BRITA SE, Heinz-Hankammer-Str. 1, 65232 Taunusstein, Germany Email: service@brita.net | Phone: +49 6128 746 0 

APPLIES TO AUSTRALIA: BRITA Australia: Phone 1300 557 762 | Email: au10_help@brita.net | Mon–Thu 9:00–16:30, Fri 9:00–16:00 AEST 

APPLIES TO JAPAN: BRITA Japan K.K.: Phone 0570-001-179 (toll) | 10:00–17:00 weekdays | 

Online: support-d.brita.co.jp/hc/ja/requests/new 

APPLIES TO SOUTH KOREA: BRITA Korea: [Korea-based Representative details to be inserted] 

APPLIES TO TAIWAN: BRITA Taiwan Co., Ltd.: Phone 0800-811-157 | Email: 

TW10_sales@brita.net 

PART II – COUNTRY ANNEX: AUSTRALIA 

This Annex supplements Part I for consumers and business customers in Australia. Where this Annex conflicts with Part I, this Annex prevails. 

AU Clause 1 Australian Consumer Law – Consumer Guarantees 

Our Products come with guarantees that cannot be excluded under the Australian Consumer Law (ACL, Schedule 2 of the Competition and Consumer Act 2010 (Cth)). For Products ordinarily acquired for personal, domestic or household use, you are entitled to: 

• a replacement or refund for a major failure; and 

• compensation for any other reasonably foreseeable loss or damage; and 

• repair or replacement if the Products fail to be of acceptable quality and the failure does not amount to a major failure. 

The Consumer Guarantees apply for the reasonable expected life of the Product, which may extend beyond our 2-year commercial warranty. Nothing in these Terms is intended to exclude, restrict or modify these guarantees. 

AU Clause 2 Return Policy 

Your rights under this clause are in addition to your rights under the statutory Consumer Guarantees. If you receive a Product that is faulty, damaged, missing, incorrect, or does not match its description, contact our Customer Service Team within a reasonable time. We will offer a repair, replacement or refund as appropriate. Shipping costs for returns due to faults or non-conformity are borne by BRITA. 

AU Clause 3 Limitation of Liability – Australian Consumer Law Override 

To the extent permitted by law, and subject to the Consumer Guarantees that cannot be excluded under the ACL, BRITA’s liability arising out of or in connection with these Terms is limited to: (a) replacement or repair of the Product; or (b) re-supply or payment of the cost of re-supply of equivalent products. The limitations in Part I Clause 7.3 (exclusion of indirect/consequential loss) apply only to the extent permitted by law and do not limit Consumer Guarantee remedies. For consumers who acquire Products ordinarily for personal, domestic or household use: BRITA's liability under the Consumer Guarantees cannot be limited (ACL s 64). For business customers who acquire Products for commercial purposes not ordinarily of a personal, domestic or household nature: BRITA's liability is limited to replacement, repair or re-supply of the Products (ACL s 64A). 

AU Clause 4 Product Safety 

The BRITA x LARQ smart bottle complies with the Cyber Security (Security Standards for Smart Devices) Rules 2025, including ETSI EN 303 645 Clauses 5.1–5.3. 

AU Clause 5 Privacy 

We comply with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs). Our Australian Privacy Policy is available at https://www.brita.com.au/privacy-policy. 

AU Clause 6 GST 

All prices are inclusive of 10% GST. BRITA SE is registered for simplified GST under the LVIG regime (ABN: 33 058 740 757). 

AU Clause 7 Governing Law 

These Terms are governed by the laws of New South Wales, Australia, to the extent applicable to Australian consumers. Australian consumers may bring proceedings in any court or tribunal in Australia with jurisdiction. 

PART III – COUNTRY ANNEX: JAPAN 

This Annex supplements Part I for consumers and users in Japan. Where this Annex conflicts with Part I, this Annex prevails. 

JP Clause 1 Contracting Entity for Japan 

For Products and Services sold to customers in Japan, the contracting entity is BRITA Japan K.K., 7F, 3-15-10 Ginza, Chuo-ku, Tokyo 104-0061. Representative Director: Michael Magee. BRITA Japan acts on behalf of BRITA SE for the purposes of these Terms. 

JP Clause 2 ASCT Disclosure (特定商取引法に基づく表記) 

The mandatory disclosures required under Art. 11 of the Act on Specified Commercial Transactions are published on a dedicated page at brita.co.jp/特定商取引法に関する表示, including: seller name, address, telephone, responsible person, price (incl. JCT), shipping, payment methods, delivery times, and return policy. 

JP Clause 3 Return Policy (返品特約) 

Products purchased through our online shop may be returned within 14 days of receipt, provided the Product is unused and in its original packaging. Return shipping costs are borne by the customer unless the Product is defective or does not conform to the contract. This return policy is displayed on all product pages and the final confirmation screen in accordance with ASCT Art. 15-3. 

JP Clause 4 Limitation of Liability – CCA Override 

In accordance with the Consumer Contract Act (CCA Art. 8–10), the following limitations apply: (a) Any clause that entirely excludes BRITA’s liability for breach of contract is void. (b) Any clause that excludes liability for intentional misconduct or gross negligence is void. (c) Liquidated damages clauses are void to the extent they exceed the average damage typically incurred (CCA Art. 9). (d) The general fairness clause (CCA Art. 10) applies to all clauses. 

JP Clause 5 Domestic Manager (国内管理人) 

In accordance with the CPSA amendment (effective 25 December 2025), BRITA Japan K.K. serves as the Domestic Manager for BRITA SE and LARQ Inc. for all Products sold in Japan. 

JP Clause 6 Governing Law and Jurisdiction 

These Terms are governed by the laws of Japan. Any dispute arising from these Terms shall be subject to the exclusive jurisdiction of the Tokyo District Court as the court of first instance. Japanese consumers may additionally invoke the mandatory consumer protection laws of Japan (CCA, ASCT, PLA) pursuant to Tsusokuho Art. 11. 

JP Clause 7 Privacy 

We comply with the Act on the Protection of Personal Information (個人情報保護法, APPI). Our Japanese Privacy Policy is available at brita.co.jp/プライバシーポリシー. 

PART IV – COUNTRY ANNEX: SOUTH KOREA 

This Annex supplements Part I for consumers and users in South Korea. Where this Annex conflicts with Part I, this Annex prevails. 

KR Clause 1 Contracting Entity and Definitions 

The provider of the App and Services is BRITA SE (Heinz-Hankammer-Straße 1, 65232 Taunusstein, Germany). For the purposes of Korean law, the Korea-based Representative is: [Angelo Di Fraia, 10F Central Park Tower, 17 Seobinggo-ro, Yongsan-gu, 04387 Seoul, Korea, 02-740-5900, ADiFraia@brita.net]. 

In accordance with Art. 13 of the Act on Consumer Protection in Electronic Commerce, the following information is displayed on the App's initial screen or a linked screen accessible therefrom: 

• Trade name: BRITA SE 

• Representative: Markus Hankammer, Dr. Rüdiger Kraege, Stefan Jonitz 

• Address: Heinz-Hankammer-Straße 1, 65232 Taunusstein, Germany 

• Korea-based Representative: [Angelo Di Fraia, 10F Central Park Tower, 17 Seobinggo-ro, Yongsan-gu, 04387 Seoul, Korea, 02-740-5900, ADiFraia@brita.net]. 

• Telephone: [02-740-5900] 

• Email: [ADiFraia@brita.net] 

• Business Registration Number: [2158687428] 

• Chief Privacy Officer: Angelo Di Fraia, ADiFraia@brita.net 

Definitions: “Child” means a person under 14 years of age under Korean law. “App” means the BRITA mobile application. “Service” includes hydration tracking, analysis and all related functions. 

KR Clause 2 Mandatory 7-Day Withdrawal Right 

In accordance with Art. 17(1) of the Act on Consumer Protection in Electronic Commerce, you may withdraw from the contract within 7 days of receipt of the Products without giving any reason. This right may be extended up to 3 months if BRITA fails to provide adequate withdrawal notice. Return shipping costs for conforming products are borne by the consumer; for defective or non-conforming products, by BRITA. Refunds are processed within 3 business days of receipt of the returned Product. 

KR Clause 3 Children’s Consent 

Children under 14 may only create an account with the express consent of a legal guardian (PIPA Art. 22-2). The legal guardian assumes responsibility for supervising the child’s use of the Service. 

KR Clause 4 Anti-Dark-Pattern Compliance 

In compliance with the E-Commerce Act amendments (in force 14 February 2025), BRITA does not employ: hidden renewals, drip pricing, pre-selected options, misleading hierarchies, cancellation obstruction, or repeated interference. Subscription cancellation is available at all times through the App settings with no more than the same number of steps required for subscription. 

KR Clause 5 Limitation of Liability – TCA Override 

In accordance with the Act on the Regulation of Terms and Conditions (TCA Art. 7), the following clauses are void: (a) clauses excluding liability for intentional misconduct or gross negligence; (b) clauses excluding liability for breach of material contractual obligations; (c) clauses excluding liability for personal injury. Punitive damages up to 3x may apply under the Product Liability Act (Art. 3(2)). Criminal liability under the Serious Accidents Punishment Act (SAPA) applies independently. 

KR Clause 6 Restriction of Use and Inactive Accounts 

6.1 If you breach these Terms or disrupt the normal operation of the Service, BRITA may restrict your use of the Service in the following graduated steps: (a) warning; (b) temporary suspension; (c) permanent suspension of your account. 

6.2 Notwithstanding KR Clause 6.1, BRITA may immediately and permanently suspend your account in cases of: (a) identity theft or use of a false name; (b) infringement of intellectual property rights or other violations of applicable law; (c) interference with the Service through hacking, virus distribution or other malicious conduct. 

6.3 You may file an objection against any restriction measure through the procedure designated by BRITA (via the App settings or by contacting the CPO). BRITA will review your objection and, if justified, lift the restriction. 

6.4 If your account shows no service usage for a continuous period of 24 months, BRITA may restrict or delete your account and associated data after providing you with at least 30 days' prior notice by email to your registered email address and/or via App notification. You may prevent deletion by logging into your account within the notice period. 

KR Clause 7 T&C Amendment Notice 

BRITA will announce any amendment to these Terms at least 7 days before the effective date by posting in the App and by email. For amendments unfavourable to users, a minimum 30-day advance notice period applies. If you do not expressly object within 30 days of notice, you are deemed to have accepted the amended Terms. You may terminate the contract if you do not agree. 

KR Clause 8 Governing Law and Jurisdiction 

These Terms are governed by the laws of the Republic of Korea for Korean consumers to the extent mandatory. Korean consumers may bring proceedings in any Korean court with jurisdiction at their domicile. Pre-dispute arbitration clauses are not enforceable against Korean consumers (TCA Art. 14). 

KR Clause 9 Privacy 

We comply with the Personal Information Protection Act (개인정보 보호법, PIPA) and the Act on Promotion of Information and Communications Network Utilization and Information Protection (정보통신망법, Network Act). Our Korean Privacy Policy is available at brita.kr/privacy-policy. 

KR Clause 10 Mail-Order Business Registration 

BRITA’s Mail-Order Business Report Number: [to be inserted upon registration with KFTC or local authority]. Korea-based Representative: [Angelo Di Fraia, 10F Central Park Tower, 17 Seobinggo-ro, Yongsan-gu, 04387 Seoul, Korea, 02-740-5900, ADiFraia@brita.net]. 

PART V – COUNTRY ANNEX: TAIWAN 

This Annex supplements Part I for consumers and users in Taiwan. Where this Annex conflicts with Part I, this Annex prevails. The authoritative version is the Traditional Chinese (繁體中文) version. 

TW Clause 1 Contracting Entity 

BRITA Taiwan Co., Ltd. (台灣碧然德有限公司), 3F, No. 205, Section 3, Beixin Road, Xindian District, New Taipei City, Taiwan. Phone: 0800-811-157 | Email: TW10_sales@brita.net. 

TW Clause 2 Mandatory 7-Day Cooling-Off Period 

In accordance with CPA Art. 19, you may rescind the contract within 7 days of receipt of the Products without giving any reason. You bear no costs, including return shipping. Refunds are processed within 15 days of BRITA’s collection of the returned Product. This right cannot be waived by any contractual provision. If BRITA fails to adequately inform you of this right, the rescission period may be extended to up to 4 months. 

TW Clause 3 30-Day Review Period for Standard Contracts 

In accordance with CPA Art. 11-1, you are entitled to review these Terms for at least 30 days before concluding a contract. This review period cannot be waived by contract. 

TW Clause 4 MOEA/MODA Mandatory and Prohibitory Provisions 

These Terms comply with the Mandatory and Prohibitory Provisions for Online Retail Standard Contracts (零售業等網路交易定型化契約應記載及不得記載事項) issued under CPA Art. 17. In particular, these Terms do not: (a) exclude or limit the 7-day cooling-off right; (b) limit BRITA’s liability for product defects; (c) exclude the consumer’s right to bring proceedings at their domicile court; (d) grant BRITA unilateral amendment rights without adequate notice and consumer opt-out. 

TW Clause 5 Limitation of Liability – CPA Override 

Liability limitation clauses in these Terms are void to the extent they conflict with CPA Art. 10-1 (prohibition of liability limitations in standard contracts) and CPA Art. 7 (strict product liability). Punitive damages of up to 5x the actual damages may be awarded for intentional misconduct (CPA Art. 51). 

Importers are liable as manufacturers (CPA Art. 9). 

TW Clause 6 Governing Law and Jurisdiction 

These Terms are governed by the laws of the Republic of China (Taiwan) for Taiwanese consumers to the extent mandatory. The CPA, PDPA and Fair Trade Act apply as internationally mandatory norms. Taiwanese consumers may bring proceedings at their domicile court (CPA Art. 47). Exclusive foreign jurisdiction and arbitration clauses are void under the MOEA Mandatory Provisions. Note: German court judgments may not be enforceable in Taiwan due to the absence of reciprocal enforcement treaties. 

TW Clause 7 Privacy 

We comply with the Personal Data Protection Act (個人資料保護法) and the Consumer Protection Act. Our Taiwanese Privacy Policy is available at brita.tw/privacy-policy. 

TW Clause 8 Dispute Resolution 

In the event of any dispute, you may file a complaint with our Customer Service Team. Both parties shall negotiate in good faith in accordance with the principles of honesty, credibility, equality and mutual benefit. If no resolution is reached, the competent court is the Taipei District Court as the court of first instance, unless a different court has jurisdiction under mandatory law.