Small changes, Big Impact

Small acts towards the right direction

At BRITA, we believe that even the smallest act is an important step towards the right direction; ensuring that the impact of our actions on the environment, people and society is a positive one. We are passionate about educating people about the growing amount of plastic waste in the world's oceans and motivating them to change their behaviour.


We know that we have a responsibility to reduce our impact on the environment today, for future generations to come.  BRITA’s goal and commitment is that by 2025 we will replace over 6.5 billion water bottles and prevent 1 million tonnes of CO2 through our products. But we know we need to do more to protect our planet, so we are focusing on 4 key pillars:

  1. Materials:  Our products help prevent waste and emissions. To further improve their positive impact, we will reduce our dependency on virgin plastics and decrease the footprint of our products.
  2. Packaging: Packaging waste is a global problem. We will reduce our footprint by using less packaging, replacing virgin plastic, and using more sustainable materials.
  3. Reuse & recycling: Our priority is reusing materials in our products and ensuring high-quality recycling over lesser forms of disposal. We want our product materials to live a valuable second life.
  4. Emissions: Reducing our company carbon footprint is a key contribution to help fight climate change.

Our ongoing commitment to sustainability 

To show our ongoing commitment to sustainability, BRITA has partnered with some influential and well-respected influencers to help spread the message across platforms to the wider community. Just remember, small acts, when multiplied by millions of people can transform the world.

Globally, BRITA passionately supports the Whale and Dolphin Conservation (WDC), the world's largest NGO for the protection of whales and dolphins.

By reducing plastic waste and recycling as much as possible, we can all help to preserve New Zealand and the global environment for future generations.